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Alt 13.02.2011, 16:28
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Standard Swarovski elements and usa dance

A PARTNERSHIP OF ENHANCED BRILLIANCE: SWAROVSKI
ELEMENTS AND USA DANCE
SWAROVSKI ELEMENTS and Swarovski North America are delighted to announce a
brand partnership alliance with USA Dance, Inc. Through this sparkling alliance,
Swarovski’s renowned premium brand for the finest crystal elements will sponsor
an elite group of top ranking DanceSport couples at the USA Dance National
DanceSport Championships in April 2011. The new partnership underlines that
SWAROVSKI ELEMENTS is the product of choice for a sport that is always
associated with glamour and brilliance, just as it has been the designers’ choice
since the company was founded in 1895.
As part of the agreement, Swarovski will work together with leading costume designers to
create costumes and accessories with SWAROVSKI ELEMENTS that will be worn by the
elite group at the championship event, a high profile gala that reflects the thriving
renaissance in ballroom dancing. The names of the elite dancers and the costume
designers who will take part in the program will be announced at a date closer to the event.
The brilliant costumes made with SWAROVSKI ELEMENTS will also be stars in their own
right and will be photographed and presented online.
In keeping with the company’s principle of staying at the cutting edge of design,
SWAROVSKI ELEMENTS has created a new element, the enhanced 2058 XILION
Flatback No Hotfix. The new element has a unique patented cut proven in light laboratory
tests to be even more brilliant than its predecessors in the SWAROVSKI ELEMENTS
assortment. It is a perfect element for high profile dance competition and is guaranteed to
bring enhanced glamour to the costumes, jewelry and accessories of the elite dancers.
Swarovski will debut the 2058 XILION at the USA Dance 2011 Manhattan Amateur Classic
held at the Grand Ballroom of the Manhattan Center at 311 West 34th Street New York
City on January 14-16. The company will be present at the event to show dancers and
designers the brilliance of the 2058 XILION and explain how SWAROVSKI ELEMENTS
can contribute a unique and glamorous touch to their costumes. Information about how to
purchase the new 2058 XILION cut SWAROVSKI ELEMENT will be available at the show.
The Manhattan Amateur Classic will be the mere forerunner of the main event at which the
new collaboration between SWAROVSKI ELEMENTS and USA Dance will be showcased
– the USA Dance National Dance Sport Championships held April 8-10 2011 at the
Renaissance Harborplace Hotel in Baltimore, MD. Those attending will not only be able to
experience the USA’s most exciting dance talent but also a new dimension in costume
design brilliance with SWAROVSKI ELEMENTS. The elite group of dancers involved in the
partnership will compete in custom designed costumes and accessories adorned with
sparkling SWAROVSKI ELEMENTS and will also wear them at associated special
performance events. The partnership program additionally provides for the elite athletes to
train as official Ambassadors for USA Dance and the Swarovski Brand.
SWAROVSKI ELEMENTS and Swarovski North America welcome the partnership
agreement with USA Dance, Inc., the National Governing Body for DanceSport in the USA,
as designated by the U.S. Olympic Committee and the International DanceSport
Federation. USA Dance’s leadership values of integrity and respect reflect the same
brilliance and glamour that is closely associated with SWAROVSKI ELEMENTS throughout
the world.
The new alliance provides yet another layer to Swarovski’s tradition of close collaboration
with the entertainment, and now sports, industry. SWAROVSKI ELEMENTS is present at
major red carpet events throughout the world and its crystal stones and crystalline
products constantly bring hallmark glamour to stage and screen costumes and sets of Alist
productions.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of
Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal
jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has
grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and
more recently lighting, architecture and interiors. Today, the Swarovski group, still familyowned
and run by 4th and 5th generation family members, has a global reach with some
24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion
Euros. Swarovski comprises two major businesses, one producing and selling loose
elements to the industry and the other creating design-driven finished products. Swarovski
crystals have become an essential ingredient of international design. Since 1965 the
company has also catered to the fine jewelry industry with precision-cut genuine and
created gemstones. Showing the creativity that lies at the heart of the company,
Swarovski’s own brand lines of accessories, jewelry and home décor items are sold
through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close
to 325,000 members across the world, keen collectors of the celebrated crystal figurines.
And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in
1995 as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski
group also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety
reflectors and Swarovski Optik, producing precision optical instruments.
For further information and PR material, please contact:
Swarovski PR
Rebecca Whittaker
Mail: [email protected]
Tel: 401.463.2769
WWW.SWAROVSKI-ELEMENTS.COM
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